The article discusses the importance of ethical values in today's world, where ethical challenges seem to be increasing. It highlights the recent scandals in the banking and finance industry that have led to public distrust and the need for a renewed focus on ethics. The article argues that ethical behavior is not only the right thing to do but also makes good business sense, as it leads to long-term success and customer loyalty. The article also notes that companies that prioritize ethics tend to attract and retain top talent and have a positive impact on society.